Digital Marketing Search Engine Optimization Specialist
Job ID:
R185497
Shift:
1st
Full/Part Time:
Full_time
Pay Range:
$30.15 – $45.25
Location:
AAO Oak Brook – 2025 Windsor Dr
Oak Brook, IL 60523
Benefits Eligible:
Yes
Hours Per Week:
40
Our Commitment to You:
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
- Base compensation within the position’s pay range based on factors such as qualifications, skills, relevant experience, and/or training
- Premium pay such as shift, on call, and more based on a teammate’s job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
Benefits and more
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
Schedule Details/Additional Information:
Monday-Friday 8am-5pm. This is a remote role. Advocate may approve remote workers who reside in the following registered states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
Job Overview
We’re looking for a proactive, analytical, and results-driven SEO Specialist to join our growing marketing team. This mid-level role is perfect for someone with 2–5 years of hands-on SEO experience who thrives in a fast-paced environment and enjoys both strategic thinking and tactical execution. As an SEO Specialist, you’ll take ownership of organic search initiatives across multiple channels, working closely with our content creators, developers, and paid media team to drive traffic, improve rankings, and increase conversions. You’ll be responsible for identifying opportunities, implementing best practices, and continuously optimizing our digital presence to support broader business goals.
Key Responsibilities
- Strategize, execute, and manage Advocate Health's ongoing SEO efforts
- In-depth keyword research – analyze keywords by topic and level of competition
- Perform competitive analysis and content gap assessments
- Implement on-page optimization
- Manage local SEO and Google Business Listings
- Develop content briefs and have ability to explain their importance
- Provide SEO audits, recommendations, and tactics for continued campaign improvements
- Understand the DOM and be able to explain its importance, from an SEO perspective to stakeholders
- Recommend and explain actionable SEO strategies as it relates to content marketing and content hubs
- Create and present reports and metrics to stakeholders
- Stay current with search engine algorithm updates, industry trends, and emerging tools to ensure our strategies remain effective and compliant
Education/Experience Required:
- Level of Education: Bachelors degree or equivalent work experience, Masters Degree preferred Field of Study (if applicable): Marketing, advertising, digital, computer science.
- Years of Experience: 2-5 years of progressive experience. Describe Type Experience: Advertising, media planning, digital, marketing technology
Knowledge, Skills & Abilities Required:
- 2–5 years of SEO experience, ideally in an agency or in-house role.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz).
- Strong understanding of Google Search Console and Google Analytics (GA4 experience preferred).
- Familiarity with HTML, CSS, and basic JavaScript for SEO purposes.
- Excellent written and verbal communication skills.
- Proven ability to improve search engine rankings and organic traffic.
- Experience with CMS platforms (e.g., WordPress, Shopify) a plus.
License/Registration/Certification:
- Google AdWords Certification and Google Advanced Analytics Certification Issued by (Governing Body): Google
Physical Requirements and Working Conditions:
N/A
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
Communications at Advocate Aurora
Advocate Health Care is the largest health system in Illinois and a national leader in clinical innovation, health outcomes, consumer experience and value-based care. One of the state’s largest private employers, the system serves patients across 11 hospital locations, including two children’s campuses, and more than 250 sites of care. Advocate Health Care, in addition to Aurora Health Care in Wisconsin and Atrium Health in the Carolinas, Georgia and Alabama, is now a part of Advocate Health, the third-largest nonprofit, integrated health system in the United States. Committed to providing equitable care for all, Advocate Health provides nearly $5 billion in annual community benefits.
