Paid Digital Marketing Manager

Major Responsibilities

• Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement

• Manage and create strategy for paid social.

• Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video

• Ownership of channel budgets and resource allocation

• Measure and report paid campaign performance against key results areas (KRAs)

• Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions

• Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns

• Partner with agency partners as necessary to complete paid campaign tasks

• Review and recommend new paid advertising technologies and platforms

• Brainstorm new and creative paid digital marketing growth ideas

• Contribute to the development of team members both individually and collectively and provide mentorship and guidance

Education & Experience Required

• Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science

• 5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology

Knowledge, Skills & Abilities

• Strong written and oral communication skills

• Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)

• Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)

• Highly creative with experience in market segmentation and audience targeting for paid media

• Strong analytical skills and data-driven thinking

• Up-to-date with latest paid digital marketing trends and best practices

• Working knowledge of major ad-serving platforms (Google, Meta, etc.)

• Ability to review and approve creative assets for paid digital marketing and landing pages

• Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team

• Self-motivated, resourceful, creative mindset, and self-starter

• Professional communicator and stakeholder management

• Excellent presentation skills

Certifications

• Google AdWords Certification

• Google Advanced Analytics Certification

*Due to complex requirements, remote work is NOT permitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working Internationally.*

#LI

#Remote